2024 Clearing webinars

During our webinar on 12 December, we explored key insights from Clearing 2023 and dived into the 2024 Clearing inventory. We discussed: 

• Of the five Clearing personas, the mind changers often change their mind before results day and one-third of them tend to decline their place because they changed their minds about their subjects. 
•  Students are more prepared for clearing than ever; research is happening earlier, and applying directly is increasingly becoming a planned strategy. 
• UCAS.com and university websites are the top platforms for active and passive discovery -students are passively discovering universities and colleges via social media and email.

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On 18 January we took a deep dive into the 2023 Clearing survey findings and explore what this could mean for 2024.  
 
David Penney, Director of Marketing, and Joanne Richards, Senior Insights Lead, will be joined by Kyle Campbell, Education Marketer, to discussed the findings and shared the insight you need to shape your 2024 Clearing campaigns.  

We were joined by our team of creative and media experts with tips and advice on:  

• making the most of a multichannel approach 

• which creatives and messaging have the greatest impact in Clearing implementing quick wins to optimise your media choices.

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