Make the most of the relationships we have with millions of students and graduates to gain the intelligence you need. From bespoke surveys to expert data consultancy, we can provide unrivalled youth audience insights to inform your policies and plans.

Gain intelligence from millions of student minds

We understand the challenges of keeping up to date with the wants and needs of young people in our rapidly changing world. We’re here to help. Get to the heart of what today’s youth audiences think and feel through our positive relationships with millions of young people across the UK. 

Make the most of bespoke student surveys

Over 1,000,000 young people aged 16 and upwards register with us each year – exploring higher education, apprenticeships, and early careers. They love sharing what they think about important issues. We can help you access their views through surveys to improve policy making and government plans.  

Understand exactly who youth audiences are

The data we collect provides hard-to-beat insights about youth audiences today. With over 200 audience profile filters, including demographics, interests, qualifications, and more – we're able to profile different student groups, identify trends, and forecast future changes to support public sector plans. 

Students trust what we say

Students trust the UCAS brand. In fact, 77% of them trust the communications we send on behalf of our partners too*. Many organisations turn to us when they need to engage with Generation Z. 

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*Customer Feedback Survey, 2021

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How well do you know Gen Z?

Discover what our annual student lifestyle survey reveals about these savvy shoppers, hearing 7,296 first-hand student views. From favourite brands and ethics to social media habits and smart tech, dive into what really drives student decision making when it comes to buying products for university.
View Freshers Report 2022