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Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Wages

New workers
AVERAGE
Experienced
£25,042
£35,465
£65,182

New workers start around £25,042. Normal pay is £35,465 per year.
Highly experienced workers can earn up to £65,182.

Available jobs

In the past year there were 39,166 vacancies for this type of job

5.84%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures and advertising rates.

  • Reviews and revises campaign in light of sales figures, surveys, etc..

  • Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Pay Per Click

  • Marketing

  • Contextual Advertising

  • Key Performance Indicators (KPIs)

  • Google Analytics

  • Digital Marketing

  • Advertisement

  • Keyword Research

  • Google Ads

  • Data Analysis

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Sales

  • Detail Oriented

  • Planning

  • Customer Service

  • Analytical Skills

  • Budgeting

  • Innovation

  • Problem Solving

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

See all

Creative Advertising

Buckinghamshire New University

BA (Hons) · 3 Years · Full-time · High Wycombe · 30/09/2024

Tariff points: 88/112

Creative Advertising

University of Cumbria

BA (Hons) · 3 Years · Full-time · Carlisle · 16/09/2024

Tariff points: 104/120

Advertising (with Foundation Year)

University of East London

BA (Hons) · 4 Years · Full-time · London · 23/09/2024

Tariff points: 64/64

Advertising

University of the Arts London

BA (Hons) · 3 Years · Full-time · London · 23/09/2024

Tariff points: N/A

Advertising with Foundation

Regent's University London

BA (Hons) · 4 Years · Full-time including foundation year · London · 09/2024

Tariff points: N/A

Advertising

University of South Wales

BA (Hons) · 3 Years · Full-time · Cardiff · 18/09/2023

Tariff points: 96/96

Advertising and Digital Marketing

University of Hertfordshire

BA (Hons) · 4 Years · Full-time with year in industry · Hatfield · 09/2023

Tariff points: 112/120

Fashion Buying and Merchandising

Manchester Metropolitan University

BSc (Hons) · 3 Years · Full-time · Manchester · 09/2024

Tariff points: 104/112

Digital Marketing (with Foundation Year)

Ravensbourne University London

BSc (Hons) · 4 Years · Full-time including foundation year · London · 16/09/2024

Tariff points: 32/64

Marketing (with Foundation Year)

Liverpool Hope University

BA (Hons) · 4 Years · Full-time including foundation year · Liverpool · 09/2023

Tariff points: 72/72

Digital Marketing and Advertising

University of Greenwich

BA (Hons) · 3 Years · Full-time · London · 09/2024

Tariff points: 112/112

Fashion Media Promotion

London College of Contemporary Arts

BA (Hons) · 3 Years · Full-time · London · 10/2023

Tariff points: 112/112

Marketing with Foundation Year

University of Plymouth

BSc (Hons) · 4 Years · Full-time including foundation year · Plymouth · 18/09/2023

Tariff points: 32/80

Marketing with Foundation Year

University of Derby

BA (Hons) · 4 Years · Full-time · Derby · 09/2024

Tariff points: 72/72

Marketing (with Foundation Year)

Teesside University, Middlesbrough

BSc (Hons) · 4 Years · Full-time including foundation year · Middlesbrough · 18/09/2023

Tariff points: 32/64

Creative Direction

Arts University Bournemouth

BA (Hons) · 3 Years · Full-time · Poole · 30/09/2024

Tariff points: 112/120

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